Enter clicks and impressions to calculate CTR (click-through rate) instantly. Reverse-calculate required clicks from a target CTR and impressions, or find the required impressions for a target CTR and click count. Everything runs in your browser with no data sent to a server.
CTR (%) = clicks ÷ impressions × 100What it is, who it's for, how it works and why you'd use it.
CTR Calculator is a tool that computes Click-Through Rate (clicks ÷ impressions × 100), reverse-calculates required clicks from a target CTR and impression count, and finds the required impressions for a target CTR and click count.
It is for marketers analyzing ad, email, and content performance, small business owners running digital ads, and PMs setting click-rate targets.
In CTR mode, enter clicks and impressions to see CTR (%) instantly. In reverse modes, enter a target CTR with impressions to get required clicks, or with clicks to get required impressions.
CTR measures audience engagement with your ads, emails, and content. Reverse-calculating from a target CTR lets you plan reach and click goals with precision.