Enter your ad spend and revenue to calculate ROAS instantly. Reverse-calculate the required revenue from a target ROAS, or find the allowable ad budget from a target revenue. Add a gross margin percentage to see your break-even ROAS. Everything runs in your browser with no data sent to a server.
ROAS (%) = ad revenue ÷ ad spend × 100What it is, who it's for, how it works and why you'd use it.
ROAS Calculator is a tool that computes Return on Ad Spend (ad revenue ÷ ad spend × 100), reverse-calculates target revenue or allowable ad budget from a target ROAS, and derives break-even ROAS from a gross margin percentage.
It is for marketers tracking ad performance, small business owners running digital ads, and PMs planning campaign budgets.
In ROAS mode, enter ad spend and revenue to get ROAS (%) and ROAS multiple instantly. In target modes, enter the target value to reverse-calculate the missing number. Enter a gross margin percentage to see the break-even ROAS.
ROAS is the most direct measure of advertising efficiency. Setting a target ROAS and reverse-calculating required inputs lets you plan budgets with precision rather than guesswork.