Calculate stage-by-stage conversion rates and drop-off rates for your marketing funnel, then reverse-calculate how many visitors you need at each stage to hit your final conversion target. Includes ad, lead, and commerce funnel presets. Add, remove, and rename stages freely. Everything runs in your browser.
What it is, who it's for, how it works and why you'd use it.
Funnel Conversion Calculator is a tool that computes stage-by-stage conversion rates and drop-off rates for a marketing funnel, and reverse-calculates the number of visitors needed at each upper stage to hit a final conversion target.
It is for marketers analyzing and optimizing funnels, PMs improving conversion rates, and small business owners understanding their online sales funnel.
Enter stage names and counts. The calculator instantly shows conversion rate, drop-off rate, and drop-off count for each step, plus the overall conversion rate. Switch to reverse mode, enter a final target and stage conversion rates, and it calculates how many visitors you need at every stage.
Funnel analysis pinpoints where most visitors drop off, letting you prioritize improvements. Reverse-calculating required traffic helps you set realistic ad budgets before a campaign launches.